TRUMPF

“In the ever-evolving landscape of manufacturing customer service quality and efficiency is key. Our company has taken a bold step forward by investing significantly enhancing our digital customer experience and streamline our internal operations. One of the standout initiatives that has driven our success is the implementation of visual search technology. This innovative feature allows our customers to easily identify the consumable or spare part they need by simply uploading an image. The success rate even for worn-down parts with above 80% is remarkable. Our customers appreciate the convenience and accuracy of this feature. It speeds up their process of recognizing critical spare part significantly, relieves our inhouse service and translates directly into online orders through a seamless digital journey. Thanks to these and other digital initiatives, we are proud to report that a considerable amount of our after-sales orders are now submitted online. This achievement proves our commitment of leveraging technology to better serve our customers. We are excited about the future and are looking forward to continuing to innovate and expand the visual search to deliver exceptional value to our customers.”